Kylie Cosmetics

Kylie Cosmetics is a renowned American cosmetics company founded by Kylie Jenner, a prominent figure in the Kardashian-Jenner family. The brand was initially launched as “Lip Kit by Kylie” in 2014 and officially renamed Kylie Cosmetics in 2016. It gained popularity with its debut product, the Kylie Lip Kits, which combined a liquid lipstick and lip liner, released on November 30, 2015.

Kylie Cosmetics offers a wide variety of beauty products, including lip makeup (lip kits, liquid lipsticks, lip glosses, lip liners, and lip blushes), eye makeup (eyeliner, brow kits, brow pomade, brow pencils, and brow highlighters), and face makeup (blushes, bronzers, highlighters, and setting powders).

Short history of Kylie Cosmetics

In 2014, Kylie Jenner and her mother, Kris Jenner, partnered with Seed Beauty to launch Kylie Cosmetics. Initially, the company was known as Lip Kit by Kylie. The company released its first product in 2015, the Kylie Lip Kits, which included a liquid lipstick and a matching lip liner. The kits were an instant success, selling out quickly.

The company was renamed Kylie Cosmetics in 2016 and generated over $300 million in revenue by the end of the year.

Kylie Cosmetics collaborated with family members, such as Khloé and Kim Kardashian, on limited-edition collections, and these collaborations significantly boosted sales and brand visibility.

The company partnered with Ulta Beauty in 2018, expanding its retail presence. By the end of the year, Kylie Cosmetics was valued at nearly $900 million. In 2019, Kylie Cosmetics expanded into skincare with the launch of Kylie Skin and partnered with Coty, selling a 51% stake for $600 million, valuing the company at $1.2 billion.

Recently, the company launched new product lines, including Kylie Swim and Kylie Baby, further diversifying the brand.

What is Kylie Cosmetics all about?

Kylie Cosmetics is built on a philosophy that emphasizes empowerment through beauty and self-expression. The brand’s founder, Kylie Jenner, has expressed that makeup played a significant role in overcoming her insecurities, particularly about her lip size.

The brand is recognised as one of the fastest-growing beauty brands, leveraging Kylie Jenner’s celebrity status and strategic marketing to maintain its competitive edge.

All Kylie Cosmetics products are cruelty-free, vegan, paraben-free, and sulphate-free, emphasizing safety and responsibility in formulations. Kylie Jenner has also launched Kylie Skin and Kylie Baby, focusing on skincare and baby care products, respectively, maintaining the brand’s commitment to clean and cruelty-free formulations. Kylie Jenner’s entrepreneurial journey is a central part of the brand’s philosophy, and she encourages women to pursue their business aspirations, embodying what is termed “entrepreneurial feminism”.

What do they have to offer?

Kylie Cosmetics is known for its lip kits, liquid lipsticks, balms, glosses, palettes, and blushes. Their lip products are particularly popular, including the Lip Butter Balm, which is designed for hydration and comes in flavours like Clear Vanilla Caramel and Sheer Brown Toasted Marshmallow.

Kylie Skin line extends the brand’s philosophy by focusing on dermatologist-tested, clean formulas, cruelty-free, paraben-free, sulphate-free and vegan products that complement the makeup offerings.

It emphasizes the importance of skincare as a foundation for beauty.

Kylie Baby reflects Kylie Jenner’s personal experience as a mother, focusing on gentle, paediatrician-tested products for babies and children. It highlights the importance of using natural ingredients and promoting a healthy skincare routine from an early age.

Kylie Cosmetics also offers perfumes and fragrances, such as the Cosmic Kylie Jenner 2.0.

What is the user experience like?

The design of Kylie Cosmetics reflects a modern and sleek aesthetic, aligning with Kylie Jenner’s brand identity.

The site primarily uses a palette that includes neutral tones with pops of bold colours, often featuring Kylie’s signature lip kit shades. The typography is clean and modern, using headings and body text that are easy to read.

The site includes well-designed form controls, buttons, and other interactive elements that enhance user experience. These components are designed to be visually appealing and user-friendly. The site effectively showcases Kylie Cosmetics’ products, including makeup looks and tutorials. This allows users to explore and recreate Kylie’s iconic looks using her products.

The site is designed to be responsive, ensuring a smooth user experience across different devices and screen sizes. The brand heavily relies on social media and Kylie Jenner’s personal branding to promote its products, leveraging her large fan base and celebrity status. Platforms like Behance and Dribbble feature numerous design projects inspired by Kylie Cosmetics, showcasing creative interpretations of the brand’s visual identity. These include packaging designs, UI redesigns, and product visualizations.

What are the prices like?

Kylie Cosmetics’ prices vary from product to product, and special sales and discounts are often offered, so it is best to check out the site directly.

The company also offers a rewards program that incentivizes customers to shop by earning points redeemable for discounts and exclusive offers.

Additionally, there are promotions like a free makeup velvet pouch or puffer tote with orders over $50.

What are their shipping options?

Kylie Cosmetics does free US shipping for all orders over $40. Standard domestic delivery below $40 costs $8.95 and takes 7-10 business days. 3-5 business days delivery costs $10.95 and standard delivery costs $12 for Canada and Mexico.

Kylie Cosmetics ships to various countries across Asia, Europe, Oceania, Africa, and Central America, but there are UK and EU versions of the site for the best options. Details and specifications are best to be checked on the site, as they depend on your location.

Conclusion!

Kylie Cosmetics has become a leading beauty brand known for its innovative products and strong marketing strategies, which leverage Kylie Jenner’s influence and celebrity status.

The company’s philosophy combines empowerment, sustainability, and self-expression, positioning it as a brand that not only offers beauty products but also promotes a lifestyle and mindset.

Kylie Cosmetics encourages users to express themselves through makeup, viewing it as a form of personal expression rather than a necessity.

The site is crafted to engage users with a visually appealing and user-friendly interface while promoting Kylie Jenner’s brand and products effectively.

Kylie Cosmetics has been successful in leveraging celebrity influence, but the brand needs to address its weaknesses and work on better feedback.