Fillyboo is a Sydney-based luxury fashion brand that combines artisanal craftsmanship with a dedication to sustainability. The brand partners with skilled artisans in Bali and Java to create unique pieces while still prioritizing ethical practices and global accessibility.
Short history of Fillyboo
Fillyboo is a fashion brand renowned for its intricate, handcrafted designs that blend luxurious fabrics with flattering fits. Founded by designer Pippa Henderson and her team in Sydney, Australia, the brand produces its collections in Bali, Java, and India.
Each piece undergoes a meticulous artisanal process, including embroidery and crocheting in small villages, before being finished by skilled factory staff.
They are dedicated to its global team of artisans and sustainability efforts.
The brand’s products are accessible worldwide through online stores and distribution centers in Los Angeles and Sydney, with a flagship store located in Newport, Sydney.
What is Fillyboo all about?
Fillyboo is all about preserving handmade traditional craftsmanship while ensuring global accessibility through online platforms and flagship boutiques. Committed to sustainability, the company prioritizes environmental conservation and fair labor practices.
What do they have to offer?
Fillyboo offers an expansive array of products, featuring everything from elegant dresses to practical pants, stylish tops, skirts, sets, and fashionable swimwear.
Furthermore, shoppers can explore these items through curated collections, organized by theme or trend, making it easy to find coordinated outfits that suit any occasion.
What is the user experience like?
The website seamlessly blends aesthetic appeal with efficiency, ensuring quick loading times that make it suitable for both desktop and mobile shopping.
On the landing page, just below the banner, the New Arrivals section stands out. This area is designed to enhance the shopping experience with high-quality images, clear pricing, and a convenient “Quick Shop” option, which directs users to individual product pages—a feature we’ll explore further a bit later.
Further down, the Dresses section mirrors the benefits of the New Arrivals, offering a similarly enriching experience. Below this, the Fillyboo Swim section can be found, this section catering to those seeking swimwear options.
When navigating to an individual product page, such as for a dress, users are greeted with an abundance of useful information. The page showcases multiple high-quality images from various angles, including the back view, alongside size selection options that indicate currently available sizes. Detailed product description follow, providing insights into materials used and dress length.
Some products even include the size worn by the model to aid in informed purchasing decisions.
A Size Guide is prominently featured on the right-hand side; clicking it opens a pop-up window with comprehensive chart for all sizes (XS, S, M, etc.), and offers size translations across AU/UK, US, and Italian standards, along with bust, waist, and hip dimensions for each of the aforementioned sizes and regions. The guide also notes that measurements may vary slightly between products.
Finally, the page includes instructions on how to accurately measure oneself in order to choose the right size.
What are their prices like?
Prices at Fillyboo reflect the quality of materials used and the nature of handmade products. Higher-end materials like silk or cashmere contribute to increased costs, while handmade items require more labor and time, adding value due to their uniqueness and artisanal craftsmanship. These factors often result in premium pricing compared to mass-produced goods. You can find prices on select few items below.
Mini dresses are priced from $285 to $895. Maxi dresses range from $335 to $1,550. Tops are available from $155 (currently on sale for $75) up to $645. Skirts range in price from $245 to $710. Pants start at $125, with one model on sale from $285 down to $95, and go up to $165. Swimwear is priced from $75 (on sale for $45) to $190.
What are their shipping options?
Fillyboo provides a range of shipping options to ensure efficient delivery. Shipping timeframe, and cost depends on the region you’re getting your products delivered to.
For convenience, free international shipping is offered on orders over $400 USD, while a flat rate of $20 USD applies to orders under. Additionally, customers have the option to choose an expedited UPS shipping service for faster delivery.
All orders are dispatched from Sydney, Australia, utilizing reliable carriers such as UPS and Australia Post. It’s important to note that UPS does not deliver to PO Boxes except in specific cases, such as the UAE.
In terms of order processing, they aim to ship items within 1-3 business days; however, due to the nature of some products being handmade, there may be delays. It is advised to allow up to 10 days after placing the order, and in some regions up to 14 days.
Regrettably, once an order is placed, no changes or cancellations are permitted, including those for pre-order and Trunk Show items. Pre-order items typically have a 3-week shipping window following the estimated ship date, with potential delays in production affecting timelines.
Finally, customers are responsible for any import duties and taxes associated with their orders. Fillyboo cannot assist with duty payments, and refused orders are considered abandoned by customs. Reaching out to your local customs office is recommended for further details or assistance regarding these procedures.
Conclusion
Fillyboo offers a strong appeal to customers seeking unique, high-quality handmade products with a wide selection of designs. The brand’s commitment to delivering great shopping experiences through an intuitive website, as well as its focus on uniqueness and quality, make it stand out in the market.
However, there are considerations worth noting. While the product variety is extensive, its handmade items may lead to delays, and customers should be aware of potential limitations regarding order changes or cancellations. Pre-order items also come with their own timeline uncertainties, so patience and careful planning is advisable. Furthermore, import duties and taxes on international orders could add to the cost, which is something global customers need to account for.
Overall, Fillyboo it a compelling choice for those who appreciate distinct, well-crafted products.
Pros
Wide product selection
High quality products
Unique styles
Great website and shopping experience
Lots of designs to choose from
Free shipping for orders over $400
A brand that stands by their ethical standards
Cons
Potentially long wait time for international shipping