Last Updated: 4th April 2025
Bobbi Brown Cosmetics is a renowned global beauty brand founded by Bobbi Brown in 1991.
The brand is known for its natural approach to makeup, emphasising simplicity and wearability.
Initially launched with ten brown-based lipstick shades, Bobbi Brown Cosmetics has expanded to offer a wide range of colour cosmetics and skincare products.
The company includes various makeup and skincare products, including best-selling items like Vitamin Enriched Face Base and Long-Wear Cream Shadow Stick.
Bobbi Brown Cosmetics was founded in 1991 by professional makeup artist Bobbi Brown. The brand initially launched with a line of ten brown-based lipstick shades called Bobbi Brown Essentials, which aimed to provide simple, flattering, and wearable makeup options. The lipsticks debuted at Bergdorf Goodman in New York City and were an immediate success, selling 100 units on the first day instead of the expected monthly sales target.
The company introduced innovative products, including yellow-toned foundation sticks and a skincare line designed to prepare skin for flawless makeup application. Bobbi Brown Cosmetics quickly gained recognition for its natural and effortless approach to beauty.
In 1995, Estée Lauder Companies acquired Bobbi Brown Cosmetics for $74.5 million. Bobbi Brown retained creative control of the brand until her departure in December 2016. During her tenure, the brand expanded globally, with a presence in over 60 countries and the opening of freestanding stores starting in 2011.
Bobbi Brown’s motto, “Be who you are,” reflects her belief in authenticity and individuality. The founder’s approach prioritizes intuitive decision-making and creating products that personally resonate with users. Her vision has always celebrated natural beauty and aimed to give women confidence through accessible and effective products. Bobbi Brown Cosmetics is guided by a philosophy of empowering individuals to feel confident in their own skin.
Since its inception, the company has committed itself to diversity, inclusivity, and authenticity.
The brand also focuses on empowering women to enhance their natural beauty with easy-to-use, multitasking products.
Customers can discover Bobbi’s latest makeup looks and techniques through tutorials and guides available on the site.
Lots of products are free from harmful chemicals such as parabens, sulphates, phthalates, and mineral oils.
Many items are cruelty-free and vegan-friendly.
Also, Bobbi Brown Cosmetics has been involved in charitable initiatives, such as the Pretty Powerful Campaign for Women & Girls.
Bobbi Brown Cosmetics products are designed for modern lifestyles, offering multitasking formulas and easy-to-use items that save time while delivering impactful results.
There are foundations, concealers, correctors, primers, highlighting powders, lipsticks, glosses, eyeshadows, eyeliners, mascaras, hydrating serums, smoothing serums, and even fragrances.
The company emphasises starting with healthy, smooth skin as the foundation for any makeup look. Its skincare products are designed to address various skin concerns and create an even canvas.
The brand aims to enhance natural beauty rather than conceal it.
Foundations are meticulously formulated with skin-true tones and undertones to match individual complexions seamlessly.
As a brand founded by a makeup artist, artistry is central to its identity, so they provide tools, guidance, and expertise to make professional techniques accessible to everyone.
Bobbi Brown Cosmetics’ website is designed to provide a streamlined and engaging shopping experience, focusing on product discovery and guided assistance.
The design integrates modern aesthetics and functionality, emphasizing user experience and brand identity.
The site offers curated guides for various makeup and skincare categories, such as lip colours, eye shadows, mascaras, brushes, and brows. These guides help users select products based on shade, formula, and finish preferences.
A dedicated How-To page features tutorials and videos on topics like skincare routines, makeup application techniques, and tool selection.
Users can explore specific categories like face, lip, eye, brow, and skincare tutorials.
Users can browse products by categories like skincare, lip, face, and eye makeup.
Each category is visually organised for easy navigation. Products are displayed with comprehensive details such as available shades, sizes, pricing, and shipping timelines.
The site is mobile-commerce enabled, featuring multimedia content like videos from Bobbi Brown explaining makeup application techniques.
Social media integration, such as Pinterest, Facebook and Instagram, encourages sharing and engagement.
Bobbi Brown Cosmetics offers a wide range of products across various categories, including makeup, skincare, and tools.
The primers section offers hydrating and protective primers to prepare skin for makeup. For example, the Vitamin Enriched Face Base Moisturiser & Primer is $25, and the Vitamin Enriched Eye Cream & Primer is $65.
Foundations include the Weightless Skin Foundation for $57, which gives 24-hour hydration in 53 shades.
Concealers and correctors include Skin Full Cover Concealer in 23 shades for $35 and Skin Corrector Stick for $35.
Powder collection has Sheer Finish Loose Powder for $53, Nude Finish Illuminating Powder for $64 and Skin Weightless Powder Foundation for $57.
Eye makeup includes options such as Long-Wear Cream Eyeshadow Stick for $34, Perfectly Defined Gel Eyeliner Pencil for $36 and Dual-Ended Eyebrow Definer & Groomer Brush for $51.
Lipsticks such as Luxe Lipstick are $41, Extra Lip Tint Balm is $36, and Crushed Oil-Infused Shimmer Lip Gloss is $33.
If you sign up for their mailing list, you get 15% off your first order.
Bobbi Brown Cosmetics ships to the U.S. but does not ship worldwide except for Canada and the United Kingdom, through their regional sites.
Free standard shipping comes with orders over $65, below that, it is charged at $8, and shipping is generally free for all BB Access Members. 2nd Day delivery is charged at $15, and Overnight is charged $25.
International orders can be placed through regional sites for the UK and Canada.
Bobbi Brown Cosmetics is known for its skin-first formulas, multitasking products, and a wide shade range that caters to diverse skin tones.
The website integrates a clean layout with high-quality images and videos to enhance the user experience.
It emphasizes clarity in product descriptions and tutorials to assist customers in making informed decisions.
Bobbi Brown Cosmetics excel in quality and inclusivity, but may not suit budget-conscious buyers or those seeking waterproof options.
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