Anastasia Beverly Hills

Anastasia Beverly Hills is a renowned American cosmetics company, founded in 1997 by Romanian-born entrepreneur Anastasia Soare in Beverly Hills, California.

The brand is celebrated for its high-quality beauty products, particularly its eyebrow products, which have become a staple in the beauty industry.

Anastasia Soare is often referred to as the “Queen of Brows” due to her pioneering work in brow shaping and her patented Golden Ratio Eyebrow Shaping Method.

The company sells its products through its official website, retail stores, and third-party retailers like Sephora and ULTA, reaching over 2,000 stores worldwide.

Short history of Anastasia Beverly Hills

Anastasia Soare’s journey began when she immigrated to the United States in 1989, driven by her American Dream. She had a background in art and architecture, which influenced her approach to beauty. Anastasia introduced her innovative brow-shaping technique in 1990 at a Hollywood salon, a style which later became the Golden Ratio Eyebrow Shaping Method, the foundation of her brand’s success. In 1997, Soare opened her flagship salon in Beverly Hills, marking the official beginning of Anastasia Beverly Hills.

The company launched its first product line in 2000, focusing on maintaining the ideal brow shape achieved through the Golden Ratio method, and in 2004, Anastasia Beverly Hills began selling its products through major retailers, expanding its reach into the mainstream market.

Today, Anastasia Beverly Hills is a global brand with over 485 products, valued at approximately $500 million, with annual revenues of $240 million as of March 2022, and remains committed to quality and innovation, continuing to shape the brow and beauty industries.

What is Anastasia Beverly Hills all about?

Anastasia Beverly Hills’ idea is deeply rooted in the concept of balance and proportion, rather than perfection. This is reflected in the brand’s core principle, the mathematical theory of the Golden Ratio, which is applied not only to eyebrow shaping but also to the broader approach to beauty. The Golden Ratio Method, patented by Anastasia Soare, aims to create aesthetic harmony by ensuring that facial features, particularly eyebrows, are in balance and proportion to the face shape.

Anastasia Beverly Hills prides itself on being innovative and authentic in its perspective on beauty.

The brand engages with its audience genuinely, focusing on quality and education. As a family-owned business, Anastasia Beverly Hills values hands-on involvement and personal commitment.

Anastasia Soare and her daughter, Claudia (Norvina), are deeply involved in product development and testing.

Also, the company is committed to being cruelty-free, ensuring that none of its products are tested on animals.

Anastasia Beverly Hills partners with organisations like Susan G. Komen to support important social causes, such as breast cancer research. They create special product collections to support these initiatives.

What do they have to offer?

Anastasia Beverly Hills offers a diverse array of cosmetics, including eyebrow products (brow pencils, pomades, powders, and gels), eye makeup (eyeshadow palettes, eyeliners, and mascaras), face makeup (foundations, concealers, blushes, and highlighters), lip products (lipsticks, lip glosses, lip liners), and tools and accessories (makeup brushes, tweezers, and makeup bags).

The foundation collection includes the Luminous Foundation with 48 shades and the Impeccable Blurring Second-Skin Matte Foundation, which provides medium to full coverage.

The contour and highlight section offers contour kits, highlighters, and duos like the Sculpt & Glow Duo and Contour & Conceal Duo.

Blushes are available in various shades, including the Stick Blush, an award-winning brow pencil, Brow Wiz is available in 12 shades, and Brow Definer is also available in 12 shades.

DIPBROW Gel has 8 shades, and eyeshadow singles allow customers to build their own palettes with 10 shades available.

Best-selling product Lip Velvet has 16 shades, Matte & Satin Lipstick offers 24 shades, and Liquid Lipstick is available in 17 shades.

Sets include starter kits like the Impeccable Starter Kit and complexion sets, and there is also a variety of professional brushes for different makeup applications.

What is the user experience like?

Anastasia Beverly Hills’ site is sleek and modern, reflecting the brand’s high-end status in the beauty industry. The primary colours are black, white, and gold, which convey luxury and sophistication.

The website has a clean and organised layout, making it easy for users to navigate through different sections like brows, face, lips, and new products.

High-quality product images and makeup tutorials are prominently featured, showcasing the brand’s products in a visually appealing way.

Detailed product descriptions and ingredient lists are available, helping customers make informed purchasing decisions.

Users can easily filter products by type, price, and popularity, facilitating a streamlined shopping experience.

The website also includes blogs and tutorials that provide beauty tips and advice, enhancing user engagement and brand loyalty.

The site adapts seamlessly across devices, ensuring a rich shopping experience for mobile and desktop users.

Also, the brand’s app allows users to customise makeup collections using their facial features for a personalised experience.

Anastasia Beverly Hills leverages social media, influencer partnerships, and celebrity endorsements to promote its products and maintain a strong brand presence.

What are the prices like?

A wide range of beauty and makeup products with various price points is available at Anastasia Beverly Hills.

Impeccable Blurring Second-Skin Matte Foundation is $46, Luminous Foundation is $42, and Smooth Blur Contour Stick is $32.

The Sultry Mini Eyeshadow Palette is $29, and eyeshadow singles are $12 each.

Lip Velvet is $24, and Cosmic Garden Duo is $90.

Brow Wiz is $25, Brow Definer is $26, and DIPBROW Pomade is $23.

Contour & Conceal Duo is $48 and includes a free sponge and bag.

New subscribers get 15% off their first order, and there is a free gift on orders over $75.

What are their shipping options?

Anastasia Beverly Hills ships in the U.S. and internationally. Free standard shipping is available on all U.S. orders over $45. Orders below $45 are shipped for $5. Estimated delivery is typically 5 to 7 business days from the ship date. 2-day Delivery is available for $14.95. Orders are processed and shipped the next business day.

International free shipping is available on orders over $100 USD, and orders below $100 USD ship for $20. Some countries may require duties and taxes to be paid at checkout or upon receipt, and recipients are responsible for any import taxes, customs duties, and fees. Tracking information is provided via email once the order ships.

Conclusion!

Anastasia Beverly Hills is a well-known brand in the beauty industry, offering a wide range of makeup products.

The site effectively balances aesthetics with functionality, creating a seamless and engaging experience for users.

Anastasia Beverly Hills is a trusted brand for those seeking high-quality makeup with innovative techniques, but may not be ideal for budget-conscious consumers or individuals with specific skin concerns like oiliness.