Another Tomorrow

Another Tomorrow is a sustainable fashion brand based in New York City. The company emphasises ethical practices in the apparel industry, focusing on transparency and responsibility in its supply chain. It officially launched in 2020 and has since gained recognition for its commitment to sustainability.

The brand uses responsibly sourced materials such as organic cotton, organic linen, and recycled plastics. Each garment features a unique QR code that provides detailed information about its provenance, ensuring consumer transparency. The company maintains a digital platform aimed at educating consumers about sustainable practices and the fashion industry’s impact on the environment and society. By fostering a sense of community around sustainable fashion, Another Tomorrow encourages consumers to participate in activism and advocacy for environmental and social issues.

Short history of Another Tomorrow

Another Tomorrow is a luxury fashion brand founded by Vanessa Barboni Hallik in January 2020, emerging from her desire to address the sustainability challenges within the fashion industry. Initially, Barboni Hallik was on a sabbatical from her career in finance, intending to shift towards sustainable finance.

However, her research into the apparel industry revealed alarming truths about its impact on people, animals, and the environment, which compelled her to create a brand that embodies ethical practices and transparency.

The brand operates under a three-pronged mission focusing on human, animal, and environmental welfare. It aims to provide a foundational wardrobe of ethically made clothing while also serving as a platform for education and activism.

Since its inception, Another Tomorrow has expanded its reach to customers in 56 countries, partnering with notable retailers such as Net-A-Porter, Neiman Marcus, and Saks Fifth Avenue.

In 2022, the company launched an Authenticated Resale platform, further promoting circularity within fashion by enabling customers to resell their garments.

What is Another Tomorrow all about?

Another Tomorrow is a sustainable fashion brand that emphasizes ethical manufacturing and responsible sourcing.

The company offers a luxury ready-to-wear collection designed for the modern, conscious consumer. It operates under a three-pronged approach focusing on ethically made clothing, education and activism.

Another Tomorrow is committed to transparency and community engagement, guided by principles that prioritize human, animal, and environmental welfare.

The brand is a Certified B Corporation, reflecting its dedication to social responsibility and environmental stewardship. A portion of each sale is donated to philanthropic partners to further support these values.

What do they have to offer?

Another Tomorrow offers a variety of apparel including shirts, pants, and crew necks, with prices ranging from approximately $490 to $890 for individual items.

They also have a dedicated marketplace for buying and selling pre-loved items, promoting sustainability by extending the life cycle of garments.

The company emphasizes reducing waste through responsible sourcing and encourages consumers to participate in its Size Exchange program, which allows for size changes and promotes resale.

The brand is recognized for its efforts in measuring and reducing greenhouse gas emissions, ensuring accountability for its environmental impact.

What is the user experience like?

The company’s website features a user-friendly interface that highlights its commitment to conscious clothing, providing customers with detailed information about its products and the brand’s values.

Everything is clear, neat and easy to see and use. The homepage emphasizes Another Tomorrow’s mission to promote sustainable fashion, showcasing collections made from responsibly sourced materials and ethically manufactured processes.

The site provides a comprehensive sizing chart, helping customers choose the right size based on established industry standards.

It also offers guidance on fit and encourages customers to reach out with specific questions.

The design incorporates high-quality visuals and a clean aesthetic that reflects the brand’s luxury positioning. This includes carefully curated images of products that highlight their craftsmanship and sustainable materials, such as organic cotton and lyocell blends.

The website is designed to be accessible, allowing users with different needs to navigate easily. This includes features such as adjustable text sizes and alt text for images, which enhance usability for all visitors.

The website adapts seamlessly to various devices, ensuring that customers have a consistent experience whether they are using a smartphone, tablet, or desktop computer.

Another Tomorrow maintains an active presence on platforms such as Instagram and X (formerly Twitter). The brand utilizes social media to promote its values around sustainability, transparency in supply chains, and community involvement.

They often highlight their products, share stories about their ethical production processes, and encourage discussions around climate change and social justice.

What are their prices like? 

Another Tomorrow positions itself within the luxury fashion market. They aim to offer high-quality, ethically made products at more accessible price points compared to traditional luxury brands by selling directly to consumers and building their own sustainable supply chains.

Their Bias Button Side Shirt is around $890, Chambray Shirt is around $490, Carpenter Denim Pants are around $490, Chambray Relaxed Wide Leg Pants are around $590, Featherweight Crew is around $860, Panelled Flare Dress is around $1,650, Sleeveless Crewneck Dress is around $990, Off The Shoulder Jersey Top is around $180.

The brand frequently offers sales, including an end-of-season sale with discounts of up to 60% on select styles.

What are their shipping options?

Another Tomorrow offers a variety of shipping options for both domestic and international customers.

All U.S. orders qualify for complimentary shipping via FedEx. Customers can opt for 2-day delivery for a fee of $20. Usually, orders are processed within 2-3 business days before shipping.

International orders are shipped for a flat fee of $25 and they typically take 3-10 business days to arrive, depending on the destination.

Once an order is shipped, customers receive a confirmation email with tracking information.

Conclusion!

Another Tomorrow seeks to realign the relationship between consumers and the environment, focusing on human, animal, and environmental welfare as its guiding pillars.

Overall, Another Tomorrow exemplifies a forward-thinking approach in the fashion industry by intertwining sustainability with advocacy, aiming to inspire both consumers and other brands to pursue a more responsible future.