Show Me Your Mumu is a women’s clothing brand that specializes in dresses for bridesmaids, bridal apparel, maternity, and everyday wear. They are known for their stylish, bohemian-inspired dresses, including bridesmaid dresses, playful prints, delicate embroidery, and soft silhouettes. They offer a range of dresses, from beachy maxi dresses to formal party dresses.
A popular category is their collection of little white dresses suitable for various special occasions or formal events.
Show Me Your Mumu embodies a fun, spontaneous, and versatile lifestyle through its trendy online clothing.
Short history of Show Me Your Mumu
Show Me Your Mumu is an apparel and fashion company founded in 2010 by Cammy Miller (Hebert) and Cologne Trude (Schmidt). Miller is originally from New Orleans, while Schmidt is from Newport Beach. The two met at UC Berkeley, where Schmidt studied business. After graduating in 2008, both moved to New York City and worked in sales for women’s contemporary fashion brands.
While working in the fashion industry in New York, Miller and Schmidt recognized a need for a versatile clothing piece that could be worn in various settings.
On a trip to Miami, they conceived the idea of reinventing the “muumuu” dress, envisioning a lightweight, fashionable garment suitable for day-to-night wear.
They sought to create a flowy, short, flattering, and feminine design that was also comfortable and sexy. The brand name “Show Me Your Mumu” came about spontaneously after a friend exclaimed the phrase upon hearing about their idea.
In 2010, Miller and Schmidt moved to Los Angeles to dedicate themselves full-time to building Show Me Your Mumu. Show Me Your Mumu quickly expanded its online presence through its e-commerce site and partnerships with e-retailers like Revolve, as well as boutiques nationwide.
What is Show Me Your Mumu all about?
Show Me Your Mumu focuses on empowering women through fashion, offering unique, high-quality pieces.
Their clothing is designed to inspire confidence and individuality, and it is made with care and never mass-produced.
Show Me Your Mumu aims to create quality, ethically made pieces and foster a sense of community among its customers, who they refer to as “#mumugirls”.
The brand produces 80% of its pieces in the USA and most of its bridesmaid dresses in Los Angeles, and also employs over 80% women.
Show Me Your Mumu participates in events like Boarding For Breast Cancer (B4BC) and Skate The Coast to raise money and awareness for causes.
What do they have to offer?
Show Me Your Mumu offers a diverse range of women’s clothing and accessories, characterized by a playful, feminine, and bohemian style.
They have a wide selection of dresses including mini, midi, maxi, bridesmaids, and wedding guest dresses.
It’s in the Bestsellers section are fan favourites such as the Miramar Beach One Piece, Sail Bottom, and various dresses. These best-selling styles are designed for casual outings or special events, ensuring a trendy look.
For a complete outfit in one piece, there are stylish rompers and jumpsuits.
Casual tees and cosy cardigans fill in their tops and sweaters collection, while skirts, shorts, and pants with a boho flair fill the bottoms collection.
Swimwear includes bikinis, one-pieces, and swim cover-ups.
They have fashion accessories such as jewellery, bags, sunglasses, and hats to complement outfits.
Sandals, heels, and sneakers tailored for different styles are in the footwear section, and there are dedicated sections for bridesmaid dresses and maternity-friendly options.
The New Mu collection features fresh styles that embody effortless California vibes.
What is the user experience like?
The site is divided into categories such as New, Featured, Bestsellers, Mumu Merch, Back in Stock, Retold Recycling Bags, Dresses, Rompers, Tops, Denim, Bottoms, Swim, Sweaters, Accessories, Bridesmaids Dresses, Maternity, and Kids. There are sections for bridesmaids, the bride, and wedding guests. You can shop by colour, fabric, or occasion.
They also offer matching groomsmen accessories. The website includes plus size options for the bride and wedding guests, as well as maternity options for bridesmaid’s dresses and wedding guest dresses. The site allows you to create an online showroom to save and organize dresses.
A mobile shopping app is available for download, providing early access to promotions and product launches.
Show Me Your Mumu utilizes social networks to promote its brand, and the brand’s Instagram account has more than 682K followers.
What are the prices like?
Show Me Your Mumu offers a variety of clothing and accessories with different price points.
Prices for dresses range from under $50 to over $250. Examples include the Lisa Maxi Dress ($198) and Lisa Mini Dress ($158), and the Around The World Maxi Dress is listed at $178. The Cannon Romper is on sale for $58 (previous price $168). One-piece swimsuits are available for $158, and Bridesmaid dresses are available starting at $58.
Signing up for texts or joining Club Mumu can give you $10 off sitewide and/or free shipping. There are often sales available, where items may be discounted significantly, providing further savings.
Show Me Your Mumu accepts various payment methods including major credit cards, PayPal, and Afterpay, but does not accept personal checks or money orders.
What are their shipping options?
Show Me Your Mumu does shipping in the U.S. and internationally. Customers who create an account and join the Club Mumu Loyalty Program get free domestic shipping. Without Club Mumu, USPS Standard costs $6.99 and takes 2-7 business days, while FedEx Ground is $10.99 and takes 5-14 business days.
International orders are shipped via FedEx Economy for a flat rate of $29.99 and typically take 2-7 business days to arrive after shipping. International orders are shipped with duties and taxes unpaid, so customs and import duties, fees, and taxes are the customer’s responsibility.
Conclusion!
Show Me Your Mumu is a brand with a defined aesthetic that makes pretty, cheerful California girl clothes, dresses, tops, and rompers with bright prints in lightweight fabrics.
The clothing is comfortable and doesn’t wrinkle easily, making it ideal for travel to warm-weather destinations and music festivals.
They are also known for their bridesmaid dresses, which offer a chic alternative to traditional options.
Show Me Your Mumu offers a blend of stylish options and customer-friendly policies, but may have variability in product quality and pricing that potential buyers should consider.
Pros
Styles and selection
Quality and comfort
Ordering and shipping
Bridesmaid & wedding collection
Sizing inclusivity
Worldwide shipping
Cons
Quality concerns for some fabrics
Only one shipping option for international deliveries